What Is Awoken Inside Is Never A Passing Phase

What Is Awoken Inside Is Never A Passing Phase

I just came across this documentary on Netflix recently called Wake Up.  Although it was produced back in 2010 so many of you might already be familiar with it.  For those who aren’t, it’s about a guy called Jonas who, at the age of 37 he starts seeing phenomenon. He described people-like figures coming out from walls, bright lights, geometric shapes and particularly, the shape of a bicycle (which he later identified as a motorcycle) floating cross the top of the room, close to the ceiling and then fall to the floor.  While Jonas did not understand it at the time, this vision was prophetic. Shortly afterwards, a good friend of his died in a motorcycle accident.

Jonas was raised with faith but was not overly-religious in adulthood, nor was he part of the New Age, spirituality movement.  His immediate concern was that he might be mentally-I’ll.  A series of medical tests and brain scans excluded potential causes of abnormalities such as a brain tumour; doctors were confident that it didn’t sound like schizophrenia or any mood disorder; it was not caused by a drug-induced state, which would have been the most obvious explanation. In short, Jonas does not fit neatly into any known psychiatric classifications.

He was introduced to an acupuncturist/healer called Abdi Assadi, who was able to offer up the following exhalation:

“Energetically speaking, something shifts in your consciousness where what traditionally is considered energy centres – chakras, which are different points in your body – they open up and give you access to different realities that we usually don’t have access to.  Probably 90+% of electromagnetic phenomenon, which is what’s around us, is actually not visible to our five senses.”

Essentially Jonas is tapping into that 90+% that most of us cannot access. Abdi recommended regular, grounded meditation as this experience is not one that can be figured out by intellectually thinking about it.

Jonas then traveled to Rome to meet Umberto di Grazia, who photographs energies or spirits and Jonas wanted proof, not for himself but more so to convince others – in particular hi supportive but disbelieving partner Mara – of his experiences.  The process works by Umberto taking images as people meditate. “In it’s simplest form, we all exist in dimensions that communicate with each other outside of the traditional space/time continuum.”

Umberto told Jonas that it Jonas’ friend, who died in an accident that started this whole process or experience.   The pain of losing his friend was consuming Jonas.

When Umberto shows Jonas images that were taken, they clearly show shapes and warm/cool energy masses where Jonas had seen them.  One image shows a face-like mass that is familiar to Jonas, he sees this regularly.

Electromagnetic images

He is visibly relieved to confirm that this is happening outside of him and not just in his mind.  The familiar mass is also familiar to Umberto, it is one that has been photographed on many occasions.  Umberto believes that this entity/energy uses people as a gateway to see our world.  It is not dangerous or evil.  Umberto assures Jonas that he is not alone in his experiences.  For Jonas, it is confirmation that he is not insane.  In fact, while trying to convince his girlfriend Mara, he said that the worst thing for her to say would be that she believes that Jonas believes what he is seeing i.e. not that what he is seeing is actually there.

Stephen A. Schwartz of the Cognitive Sciences Laboratory, explains the phenomenon as follows:

“I think one of the most exciting things that is going on in science today is the idea that there is an aspect of us that exists outside of time/space.  All consciousness is interconnected and interdependent. Jonas has simply become aware of an aspect of consciousness that most people are unaware of, that is going on around them all the time.”

When Jonas questions why this is happening and what it might mean, Schwartz has this to say:

“I would not make this the defining experience of my life.  It is an interesting experience along the path but it is not the path.  A year from now you will have to look back and ask yourself, what did I do with that experience? Who am I?  Those are questions that are important and worth answering”.

These experiences can become launchpad for an exploration of our own inner-beingness  and purpose.

Jonas definitely gets frustrated as several times throughout the documentary and meeting with all of these experts, mentors and gurus.

“There’s that old expression, ignorance is bliss; well that’s just crazy to me.  I don’t want to sleepwalk through life”.

When Abdi meets Mara, he has another perspective on this.  “It’s not a coincidence that the man in your life is going through this.  It is to show you that there is an alternative life.”

Jonas later visits Ramtha’s School of Enlightenment, outside Seattle (run by J.Z. Knight), which aims to teach people how their brains work, how their bodies work and ask the question, what is my mind?

The documentary shows an number of exercises to prove the interconnectedness of the group, one of these exercises is blindfold archery.

“Some people leave here in greater chaos and that’s beautiful because that’s change; being in chaos means that you’re not still hanging onto your image [ego?], you know, this is who I am no matter what. He [Jonas] is good at falling apart, he’s going to be even better.”

Jonas’ enlightenment teaches him just him just how resistant he is to “join the spiritual club”.  Mara is entirely skeptical here and considers this a cult – she questions whether the school is here to give to its students or to take from them…

Mid-way through the documentary Jonas concedes that his experiences are probably a wake-up call to join the spiritual path.

He then meets a Sufi mystic, or Sheikh,  named LLewellyn Vaughan who takes a more philosophical approach to what Jonas is experiencing. #

“I always find it strange Americans believe in even Angels but they don’t believe in nature spirits.  It’s only in the last few hundred years that we don’t do that anymore… What’s called belief in science, belief in rationalism, and so we actually developed a consciousness that cut ourselves off from the spirit world in all of its manifestations.  That’s the rational mind, we actually created a veil between us and the spirit world.”

Spiritual practice gives us access to the light in us that protects us. LLewellyn warns us not to get caught up in the outer manifestation of our experiences.  We don’t want to end up the people who have these amazing experiences but never really ‘get’ what they are about.  We need to figures out where to are that light, that intelligence.

“Something in the human being always knows… A real experience is a complete shift in consciousness, and it’s terrifying because suddenly the parameters of your world change; the know world is no longer the known world”

Jonas asks “What’s the point is taking the world journey?”

LLewellyn replies “I’m a mystic so one would say it is to take the journey from one’s ego self to one’s divine nature … Then there is what people will call enlightenment… What is awoken in you is not a passing phase”

At the University of Arizona, Gary E. Schwartz Ph.D Professor of Neurology, Psychology and Medicine explains

“When we want to understand that everything we do and everything we are is energy, one of the ways to demonstrate this is to show that literally, the very act of moving is to create energy”.

Simply put, we are all connected by the energy we share,  We are simply antennas for this energy.

It is at this point in the documentary that Mara speaks about losing a close friend of hers and how it affected her.  It transpires that Jonas and Mara, despite having never met previously, shared a close mutual friend, Rob, who was killed in the motorcycle accident.  They has known of each other through Rob but only met for the first time at his funeral.  It is a powerful moment in the documentary when they both return to their hometown in Georgia to visit Rob’s mother, who provides great comfort to Jonas.

Jonas asks Mara to accompany him to meet Roshi Joan Halifax, a Buddhism Monk in Santa Fe.  She offers Jonas the following solace:

“Most of us aren’t comfortable being with the unknown, we’re always looking for some reference point to make us feel comfortable.  I would say that the thing that gets most people on the spiritual path, more than mystical experience, is suffering.  This is the twenty-first century and it’s hell for many, many people.  There’s a lot of grace too.”

Mara has her breakthrough moment in the Buddhist centre when sitting in the dining hall, she introduces herself to a fellow diner.  Mara comments on how she is uncomfortable saying her name in the Buddhist centre as her namesake was the temptress in Buddhist lore or teachings.  The fellow diner clarifies this by explaining that Mara was the one who doubted and questioned Buddha by demanding of him “Who do you think you are to have these experiences and to seek this enlightenment”.  This clearly resonates with Mara who breaks down upon hearing it.

Jonas visited Princeton University to meet the team behind the Global Consciousness Project.

“We now have evidence of something that sages in all cultures or thousands of years have said; we are all one, because our consciousness is not confined to our skulls.”

The Global Consciousness Project started  in 1998.  The idea was that if really large numbers of people feel the same emotion and think the same thoughts, they create a real consciousness that makes the world different from what is would have been.  The implication is to find out whether consciousness, intention and emotions are stuck inside your head or if they extend outward  in a mind-matter connection.  The project involves random number generators, using only the numbers one and zero. Mathematically, you would expect that 50% of the time they would generate ones and 50% of the time they would generate zeros. These generators work from 65 locations around the world, continuously, 24 hours a day, seven days a week.   What transpired is that at times of crisis, or emotional outpouring, for example Princess Diana’s death, terrorist attacks of various kinds or the Tsunami that killed a quarter of a million people, the generator stopped producing random numbers.  This is also true for pleasant events.  What was found was a change from 50/50 odds to something different.  When masses of people are paying attention to the same thing and feeling the same emotion, it causes these generators to stop being random and to act in a uniform way worldwide.  For religious people who have witnessed the power of prayer, this will not come as any surprise.  For the rest of us, it is scientific validation that we are, indeed, one.  We are all tapping into a special, shared, state of consciousness.

 “What this means, well beyond the data which is scientifically interesting, is that when we are brought together, either by external events or because we want to be together, we change the world.”

“There is a transition happening, we are moving into an era of global consciousness, we can’t deny that.  We can’t get away from the fact that the world is one” –  LLewellyn Vaughan

“We are facing perhaps now a tipping point, beyond which, things will have been set in motion that will be irreversible” – Gary E. Schwartz

“There is this deep hunger in the West for something that is real, as if people know that the civilisation we have created is like – what do they call it? – rearranging the deckchairs on the Titanic” – LLewellyn Vaughan

“You can’t change the world it’s too big, everyone has got their own world going on. What do you do? You change your life.” – J.Z. Knight

“It’s not really about searching outside, really, all these teachers I’ve met with, all their job was to turn my head inside so that I could look inside.” – Abdi Assadi

The final part of the documentary takes Jonas on a vision quest where he saw a vision of a tent-like structure, with all poles pointing in the same direction and he took that to be an analogy of religion.  While, there are many differing religions and beliefs, they all lead to one universal power or entity.

It was a genuinely interesting documentary, honestly told, and what is most intriguing is how prevalent these experiences are; how often this electromagnetic phenomenon can reveal itself to us.  The two take-away points for me are (1.) suffering is what gets most people on the spiritual path, and (2.) what is awoken inside is never a passing phase.

Accepting yourself opens up the way for others to accept you

True denial is a powerful protective device

“The miracle is the means, the Atonement is the principle, and healing is the result”

I understand that, for many people, the religious language of A Course in Miracles can be off-putting; words like ‘the Atonement’ conjure up images of a vengeful God, ruling by fear rather than a higher power leading through love.  While I consider myself to be a spiritual person – whatever that really means – I do not consider myself religious.  Despite being raised a Catholic, the teachings never resonated with me.  I do believe in a higher power and I generally refer to that as the Universe.

All that being said, I do recommend readers of the text stick with it.  Try to negate the contentious language while taking in the central message of A Course in Miracles, that is, Love.

If you believe  that we are created ‘perfect’ then you will accept that there is no real emptiness inside.  In reality, we are unaffected by all expressions of lack of love.  Read that sentence again, it’s an important one.

“Peace is an attribute in you, you cannot find it outside”.

I love that, because I genuinely believe that miracles are natural, corrective, healing and universal.

“True denial is a powerful protective device”.

When it comes to the correction of errors, understand that this is part of evolution.  Evolution is a process, by which we move from one level to the next.  The very act of moving forward corrects any previous missteps.  The Atonement is simply the device by which you can free yourself from the past as you move yourself forward.  It undoes any past errors.

“It is hard to believe that a defense that cannot attack is the best defense…A two-way defense is inherently weak precisely because it has two edged and can be turned against you very unexpectedly.”

“Tolerance for pain may be high but it is not without limit.  Eventually everybody begins to recognise, however dimly, that there must be a better way.”

This recognition is essentially a turning point; it ultimately reawakens spiritual vision, simultaneously weakening our reliance on physical sight. Corrective learning always begins with the awakening of spirit.

What Is Awoken Inside Is Never A Passing Phase

From Victim to Survivor

The word ‘victim’ has taken on a negative meaning over the past few decades.

Popular thinking is that you are either a victim or a survivor, however, Veritas Counseling in the US has now spoken out about ‘Parts Work’. This acknowledges each of us not as a singular being, but rather how we are made up of many parts – and these parts do not always respond to healing at the same time. 

Above is the list of tenancies and behaviours that can be seen as people move (part by part) from the role of victim to survivor:

What do you think?  Does this resonate with you at all..?


Victim to Survivor

What Is Awoken Inside Is Never A Passing Phase

One Journey Home

Originally published on www.IrishCentral.com

I have never considered myself an emigrant. Yes, I have left Ireland at least three times in my life with the intention of working but I always left with the intention of returning to Ireland within a few years. On the first two occasions I returned to home soil within a few months. The first escape was to London and the few months spent double-jobbing below minimum wage motivated me to return to Ireland to study. Ten years later I tried again, this time with degrees and young daughter in tow, I made for the South of France. This move was an experiment in remote working, I was planning to work in the mornings, file work over the internet and spend the afternoons on the beach. It sounded perfect but my plan was not without it’s flaws, principally, I was running my own business in Ireland. Within a few weeks it was clear that my business was not ready for a remote owner/manager so we accepted our fate and – after an entirely pleasurable sojourn between Cannes and Monaco – we returned to Ireland. I threw myself in my business in Ireland throughout the economic crisis, however, foreign shores were calling and a holiday was never going to be enough. And that is how I found myself living in Spain with my daughter enjoying her transition year in a local school, which lurched precariously over the sea, learning Philosophy and Latin through French and Spanish. My work as a property writer and market commentator in Ireland and the UK continued remotely for a while but the unconsidered truth of the matter is that travel changes people. A new setting changes the mindset. Past goals become irrelevant and, little by little, our new home becomes us. Perhaps that it why so-called emigrants seek out the hidden Irish taverns down the side streets of foreign lands, to keep us from becoming a part of our current landscape for as long as possible; to ensure that we are wearing our Irish identity. Still, I did not consider myself or my daughter to be emigrants. With thanks to the technological advances of social media, video chats and message streaming, Ireland felt very close. Yes, Ireland felt very close, until I needed to be there…

One balmy Saturday evening, in our little corner of Spain where the desert meets the sea, I sat on the terrace, refilled my wine glass and relaxed into the view. “Jamie sent me a message, you have to contact John urgently”. It took me a moment to process what my daughter was saying; ‘Jamie’, ‘John’, ‘urgently’. Something was wrong at home. Within that moment I just knew. Of course it was bad, nothing good is talked about ‘urgently’.

I phoned my brother John, he only had to say a few words “It’s Dad. I’m sorry” I cannot remember the rest of the conversation, maybe we didn’t have one. None was needed. Dad was gone. In a single moment everything changed. I could not believe, I had seen him only two days earlier. He and my mother had spent 10 days with us in our adopted home of Spain, I had driven them both to the airport on Thursday evening. It didn’t feel like it could possibly be true.

I have always believed that every day brings with it moments that have the potential to change our lives but in my naivety, I did not understand what that meant, until now. Until that message.

The world has become more accessible in recent decades and this is a good, and important, thing for a small island nation. Spain is a three hour plane ride away from Ireland but at moments when your life is falling apart, that distance – or any distance – feels interminable. At 9pm on a Saturday night, I was in Spain when the place I needed to be was Ireland. Home.

Flights were arranged for the following day at 3pm, which felt like an eternity away. How could I not be in Ireland right now? How could my Dad not be there? How could everything be just gone? I cannot even remember that night. My teenage daughter, who was very close to my Dad, was distraught. There was no comfort and that three hour distance might as well have been interplanetary. There was no way home tonight and somehow it felt that when the world woke tomorrow, if this was real, home would no longer be home. The world would be different. This sense made me not want to sleep, as if by staying awake I could stop the sun rising and we would remain in this day, a day that my Dad had woken, and gardened and drank coffee and existed.

But morning came. Reality remained and a wave of numbness kicked in. And the numbness was a relief. It softened the feeling of being isolated. Not just emotionally, but geographically. I have been a single parent for most of my daughter’s life but that night was the most alone I have ever felt. I could not bring myself to contact friends, locally or in Ireland. I could not find the words to explain how life had changed, how this wonderful, strong, interesting man was just gone. There was no warning, no deteriorating health, no accident; he was gone. It was as simple and as confusing as that.

We got to the airport, a small, regional airport that services a handful of flights daily and we were hours early. As we entered the abandoned terminal, where not even the security personnel had taken up their posts for the day, the only other traveller was a man, who we presumed to be Irish due to his Tipperary GAA jersey. And a realisation came crashing down that I was standing in the place where where I had last seen my father. Where we had hugged our farewells and made plans for our next trip to Ireland and my parents’ next visit to Spain. If I had known that was going to be the last time I ever saw him alive, would I have said something different?

While at the airport I received a message from a cousin,whom I had not seen for many years. The message was a short one but one that was loaded with ‘journey back’. And she knew. Several years ago her mother had died suddenly. She too had gotten that sickening phone call, she too had to concern herself with comforting her children, while organising clothes and packing for home, for a funeral, just to get to the airport, the effort it takes to wait for the plane, the feelings of urgency to be home and perhaps she too felt the descent into the Irish airport as marking the end of a huge part of her life. I have often read that we only ever mature into full adulthood following the loss of a parent, perhaps this is true. Or more likely, we do not stop to think about what stage of life we are at because, up until this point the lucky ones among us have the unquestioned cushion of unconditional love and support.

Immediately after the funereal I contemplated moving back to Ireland as I thought that it would be the right thing to do, for my daughter and perhaps for my mother. ‘Home’ is not just about the economic opportunities and the price of houses. I wonder, do emigrants leaving their country and their family understand that if they stay away for a long period of time, it is very likely that they will be making this journey of sadness? Or worse, when that dreaded phone call comes, will they be able to make that journey home at all? The irrational guilt of having left hides somewhere in the back of the mind.

I realised that up until the moment my father died, I had only ever felt empathy but never before had I experienced grief. There is a hierarchy of grief, once there was someone closer to the deceased than you, the feeling is empathy not grief. Empathy is a selfless emotion whereas grief is incredibly selfish. There is a sheer indulgence with grief that you can try to fight but it will consume you; fighting only delays the inevitable. There will come a point when you have to give in, that might be for a private moment, or for a day or even a month but the way that I have come to think about grief is that it is like a tunnel that you have to go through. You might not know how long this tunnel will be when you enter but know this – there must be an exit to that tunnel. What lies that the other end will definitely be different to the life you know. And you will be different, but that’s okay. Just remember, a tunnel without a way out fast becomes a cave.

If I had known when was going to be the last time I ever saw my Dad, would I have said something different? Of course I would have said something different or at least something more, I would have said everything. I would held on so tight and never let go. But life is not like that, and death is not like that. Facts remain. For as long as I live, that little airport in the middle of Spanish nowhere will always be the last place I saw my Dad. This is now a part of my life story. This gives Spain a much bigger part to play within that story. And as more of my life evolves outside of Ireland, and less remains in Ireland, the word ‘Home’ loses some of it’s power. My home is now where I am with my daughter; but it is also where my mother is; and it where my friends and family are – right now, that is not any one country. Perhaps as the years roll on, nostalgia with exaggerate my Irishness and tug on my heartstrings, but today, this gap in my heart will not be filled by any place, but rather by rebuilding family relationships and redefining what ‘Home’ means to me.


What Is Awoken Inside Is Never A Passing Phase

Doing Well While Doing Good

CSR is Dead; Long Live Industry-Specific Corporate Social Impact

Resources being spent addressing social needs without the structure of a business model are unsustainable and therefore incapable of having any significant impact.

The business world can seem overly complex to the charity sector; an ‘us versus them’ attitude has always prevailed, making collaboration between the two sectors an all too rare occurrence. But this kind of attitude actually hinders the good intentions of many charities and effectively halts progress. It really is deceptively clear, business works by fulfilling the needs and wants of society at a profit – profit is key. This is new money to the business, a new asset that can be leveraged to make more and then the model for making more can be scaled to multiply that initial profit exponentially. This simple economic principle is the single greatest reason why charities are, at their core, vulnerable. The easiest way to explain this is to follow the path of money. All wealth is created through business; all revenue to the State stems from the taxation of business and private incomes are earned through business. Therefore it stands to reason that all NGO grants or private individual donations derive from one single source, and that is, income from business. I have heard it explained that business is the engine of economy while the charity sector might well be described as being fuelled by the gas/petrol vapours, they consume what is left over until its resources are exhausted. And the lack of a business model ensures that irrespective of goodwill and even good fiscal management, the resources will run out. There is a simple explanation for this, without the business imperative to leverage resources, non-profit organisations spend until the resources run

Now if we can harness the power and profit-generating capacity of big business and marry that with the social integrity of non-profit
organisations, by introducing industry-specific innovation, then we can start to effect real change, impactful change.

This is the essence of Corporate Social Responsibility or Corporate Social Impact, as I prefer to think of it. Successful CSR is about more than just giving. In fact, cash donations are the least efficient use of an organisation’s talents and resources. Position, influence, ability to identify opportunities to innovate and willingness to take action are the true assets that a business can leverage to create social change. There is a unique opportunity to collaborate with competitors, harness goodwill within the industry and, more importantly, become influencers and thought leaders within your own industry. At the moment companies tend to use the term ‘Corporate Social Responsibility’ as a buzz word without fully understanding what it means. This is evident when they list their CSR initiatives as charitable donations. Certainly, a charitable donation locally might form part of an overall CSR strategy but in itself is not CSR. In fact, this element of marketing tokenism and inability or unwillingness to think big is a real impediment to a successful CSR strategy. It can be demoralising for the company when their donation has no impact. This directly affects employee and stakeholder buy-in, if not initially then certainly in the long term. But we are entering a new era of CSR in Ireland, post-recession.

There is an opportunity for the business community to re-define what Corporate Social Responsibility, hopefully with the emphasis on industry-specific impact. It is my view that all beings thrive in balance; a commercial organisation is a living and breathing organism, as such, reciprocity is vital for any CSR to be sustainable. There must be mutual benefit. Companies are made up of human beings and human nature requires ‘wins’ for the sustained motivation effort. The ‘win’ for a company, in addition to doing good, is the positive PR that results. The project can be included in marketing initiatives to prove the company’s desire to help their industry. More significantly, leading much needed change within the industry, for the benefit of society, established the driving company as thought-leaders within their industry.

Successful CSR does, and rightfully so, have a positive impact on the company’s bottom line. Keeping this bottom line growing is what will fuel further CSR projects.

I believe that the business community has a large role to play in social change and my mission is to help these organisations to give back to society in a meaningful and impactful way. I do this by turning business CSR budgets into passion projects that employees and clients can really get behind.

Completed RIPPLE shipping container house

Completed RIPPLE shipping container house

In November 2014, I co-founded Project RIPPLE with a local architectural firm. We realised that the same single issue was causing a range of challenges across the range of industry sectors i.e. access to affordable housing that can be delivered in a timely fashion. This was and continues to be needed for the next generation of home-buyers who want a more flexible approach to living, not just two-bed starter apartments until they are ready to commit to a three or four bed semi in the suburbs with a 30 year mortgage. Affordable housing was and is needed to service the rental market in crisis. Most urgently, such housing was and remains necessary to provide for the growing number of homeless people and families in Ireland who struggle to find safe emergency accommodation in Dublin and other cities and towns throughout Ireland. One potential solution identified for fast, affordable building was the use of converted shipping containers. The problem was that there was no framework for the compliant building and use of such a structure within the Republic of Ireland. To solve the problem, we brought together 65 companies who donated their time, expertise, industry-relationships and material resources. Over the course of three days, using only donated or sponsored time and materials, we successfully completed the fully-compliant home through and open build on the grounds of the Irish Museum of Modern Art. On the fourth day, the home was donated to the Society of St. Vincent de Paul to house a mother and her children in Longford. As a result of that project, the government finally agreed to consider modular homes for emergency accommodation.

The business community had delivered in three days what the State had failed to do in more than three years of ‘talks’. This is impact.

I understand that thinking big can seem overwhelming, especially when it is for a project that falls outside of a company’s usual business activities. But the very point of CSR is to use existing business expertise to effect the social
change desired. This requires a greater level of commitment than merely assigning a proportion of profit towards charitable initiatives. It can be difficult to explain to companies that a cash donation to local charities the least
effective use of its resources. In the absence of any CSR initiative, then of course it is better than doing nothing, however, companies need to be aware of their great position to positively impact their own industry by simply
recognising the need and applying a business model to allocating resources.

Businesses have key insights into their respective industries and are well placed to provide solutions, the route to successful CSR might well be by partnering with existing charitable, State or non-profit agencies to deliver these solutions. There is a strong case to be made for industry competitors to come together to tackle systemic failings within their industry. One recent example of this is the international banking community coming
together to campaign against laws on homosexuality in Singapore. The LGBT community internationally have been campaigning for change but were making slow progress. This unfair law, in addition to breaching human rights, causes a problem for the international banking community that needs to do business there, as doing business inevitably involves recruiting talent. The law makes working there impossible for a large number of people, which interferes with the international business community’s ability to attract top talent. This ongoing initiative or campaign is designed to have the human rights of the LGBT community recognised, which benefits society generally and the banking industry specifically. This is CSR that the corporations, their employees and their customers can get behind. This is impact.

Once again, societal problems must be addressed using a business model.  To quote Harvard Business School Professor, Michael E. Porter:

The ultimate impact that business can have is through business itself.

Redefining Corporate Social Responsibility with the emphasis on impact: Corporate Social Impact (CSI)

I – Innovative: To have genuine impact, the initiative must be innovative within the industry
M – Meaningful: To achieve lasting impact, the change initiated must be meaningful
P – Problem solving: The most successful CSI solves existing problems within the industry
A – Altruistic: There must be some social benefit arising from the initiative
C – Collaborative: Successful CSI will illicit buy-in from stakeholders, clients and even competitors
T – Thought Leaders: CSI will establish the driving company as thought leaders within the industry

This CSI movement is already happening across Ireland and the UK, join us by contacting: Carol@CarolTallon.com


Explosive Spirit